AWCBC was awarded first place in the brand campaign category for our redesigned logo and branding at the 2015 American Association of State Compensation Insurance Funds (AASCIF) Communications Awards last week. Our new logo is a simpler and more dynamic design, featuring equally weighted French/English bilingual acronyms, placed side by side, in partnership. The new logo includes various versions to accommodate all uses from billboard down to lanyard. Fact Sheets — print and web — are styled to keep the information to one page, branding kept at correct proportions, harmonious visuals. Our new site awcbc.org now features a media-rich blend of content – the new logo on the splash page is multi-device-friendly and information is presented in a smooth, even flow.
AWCBC also placed 3rd in the print marketing piece category for our new corporate brochure. The brochure, Connecting Members Advancing Knowledge, highlights some of AWCBC’s key member services and emphasizes how together, we are stronger, more efficient and more effective. See our brochure at Member Brochure.
AWCBC was not the only Canadian workers’ compensation organization to win at the AASCIF Communications Awards. WCB Nova Scotia and WCB-Alberta were also winners in various categories. See the list of all winners and first prize visuals on AASCIF’s website at: 2015 AASCIF Communications Awards.