May 9, 2024 (Brandon) – The 2024 SAFE Roads spring campaign officially launched today reminding motorists to reduce their speed and drive with extra caution as the construction season brings more workers to Manitoba roadways.The theme for this year’s campaign is They’re Not in Your Way, They’re at Work, which reminds motorists to slow down so road workers can work safely. The campaign will increase awareness through social media, radio spots and billboards.
« It only takes one motorist to turn a construction site into a danger zone, » said Chris Lorenc, President and CEO of the Manitoba Heavy Construction and Chair of the SAFE Roads Committee. « We ask motorists to be respectful, slow down and drive with caution so our workers can get home safely. »
A statistics report provided by the Workers Compensation Board of Manitoba shows that 240 transportation-related accidents occurred within the construction industry between 2018 and 2022.
« These roads are more than just a means to get from one place to another. These are workplaces for many Manitobans, » said Dave Kramer, Vice President of WCB’s SAFE Work Manitoba division. « Speeding through a construction zone or ignoring traffic signs will not only cost you a ticket, but it can also cost someone their livelihood, or even their life. »
« Construction season brings both progress and potential hazards to our roads, » said Jeff Fawcett, Mayor of Brandon. « We want to remind everyone that safety is not just a priority, but a shared responsibility. »
With higher traffic, there comes higher potential for workplace injuries. For SAFE Roads, it remains top priority to keep those working on Manitoba roadways safe.
Campaign images are available for media use: SAFE Roads Spring Campaign
